A Blog is a type of website that allows you as its owner to easily put in your messages and publish it online.
It’s like a diary type of site, but what’s interesting is
it’s not hidden from others like a normal diary where in only you can
write and see it.
A Blog is your personal site and your online
diary at the same time. It is a place where you post something and other
may post a comment about your post. It’s actually a great site to
publish your own opinion and “what you think” thingy.
Now, with
all those features how come it’s also a marketing tool? For some it may
seem to be a diary or a journal but for some it is more likely to be a
place to advertise products and market them.
Why? Because of the
ability of Blogs to be crawled easily by search engines and because of
the nature of a Blog that makes it look like an e-campus class that
consist of a teacher and students. Advertisers, marketers and even
programmers can make use of a Blog to post in messages about their
products and users could post in their comments too.
A Blog is
easily crawled by search engines because it is a content based site and
search engines loves sites with great content volumes.
Ways of Blogging
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Now that you have got a basic understanding of the ins and outs of
blogs, and some options available, you're probably wondering: How does
this help me?
1. Communication with the team. Companies use blogs internally to communicate project
status to stakeholders and managers. It beats clogging everybody's email
with mass broadcasts. It allows these missives to be archived, indexed
and easily searched.
2. Enrich Your Clients. You can easily link
to articles and resources relevant to your readers and their needs. You
can more easily attract experts to provide value-added content to your
audience.
3. Get to Know Your Customer. Nobody buys from someone
they don't know. Blogging allows you to demonstrate your expertise and
point-of-view quickly and easily.
4.
Collaborate. You can create your own marketing buzz to drive attention
and buyers to your products and services. Some companies use internal
blogs to report on projects or to track work groups distributed around
the world.
5. Research and Development. Weblogs are the perfect
forum to test out new ideas and receive instant feedback. You can allow
others to see how you develop your products and services, and at the
same time, they can tell you how best to serve them.
6. Go
Global. Blogs, like other online media, allow you to take your business
and ideas to a global market. Translation services are getting better
every day, allowing more people to read online content in different
languages. I've helped bloggers from New York to New Zealand, from
Indiana to India.
7. Get Published. Publishers are turning to blogs to find
new writing talent. Blogs can give a publisher a taste of your writing
style as well as a sample of your depth of knowledge. Content specific
blogs show a a commitment to a certain topic or subject matter.
8.
Write your book. Let your readers help you write your latest book or
article. Post chapters or ideas, then let readers help you in
researching, testing and suggesting ideas. Or, use a blog after your
book is published to update the material or to answer questions from
readers.
9. Success Stories. Invite clients to blog about their
successes with your products and services - it's like a living
testimonial that never ends. As clients share their experiences, your
prospects can see first-hand how you can help them, too. |
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